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Company Marketing Strategy
Honsová, Radka ; Sommer, Miroslav (referee) ; Schüller, David (advisor)
The diploma thesis deals with marketing strategy of the company. This company is a brand shop and service for Mercedes-Benz cars. The company has not clearly defined objectives and marketing strategy. The main goal of this thesis is to design objectives and strategy, based on marketing research and analysis.
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Launch a New Service to the Market
Březovský, David ; Oulehla, Jiří (referee) ; Luňáček, Jiří (advisor)
The bachelor thesis is focused on business plan development for an introduction of land maintenance services to the market. More specifically, the service will offer grass cutting and pruning of trees. The work is divided into two parts. Initial part is theoretical and contains a literature search and definitions. Practical part is based on these findings. Second part is practical and is focused on business plan development. The plan contains an analysis of inner and outer environment of the company, description of offered services, marketing and financial plan.
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Web design of a construction company
Ličman, Jan ; Šimáček, Ondřej (referee) ; Dohnal, Radek (advisor)
This diploma Thesis deals with problematics of web design in civil engineering. Specifically, it focuses on the web design of a projective construction office. The basic concepts relevant to the problematics are defined in the theoretical part of this Thesis. The practical part begins with initial analysis which consists of an opening workshop with a client, a survey and competition research. Based on the analysis findings, target group and project direction are set. Following these steps, the web design is created. It consists of several parts – generation of ideas and possible solutions, information architecture, sketching, prototyping, prototype testing and graphic design itselfs, which is output of this diploma Thesis.
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Healthy living in the context of the healthy city theory of the 21st century
Indrová, Gabriela ; Kotrla, Jakub (referee) ; Májek, Jan (advisor)
The bachelor thesis deals with analysis of the development of trends and forms of healthy living in a healthy city. It also deals with town and country planning and analysis of certain healthy city. The practical part comes from collected knowledge, interviews and questionnaires, in which the analysis is done of the current public spaces and all the other conditions of the city in order to evaluate the public spaces and offer opportunities for its improvement. The analysis and specific examples are applied to the town of Židlochovice. The final part combines the practical part and application of discovered aspects of a healthy city in the design of a block housing development of choosed brownfield in the city of Brno.
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Brněnská přehrada
Hirtová, Kateřina
Bachelor thesis called "Brno dam" is specifically concerned with the history, development, function of waterworks and environmental impact of these. It assesses the current status and gives some suggestions for its improvement. The aim of the present paper is also paid to the protection of nature and landscapes. This study also includes a questionnaire survey, which examined whether this water work fulfills its function, what are the current shortcomings and how the inhabitants of the city of Brno perceive them. In conclusion to the thesis suggestions on possible improvements to its use in the future.
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Loyalty and dedication of employees in pharmacy in relation to evaluation and remuneration
Bittner, Josef
(AJ): The work entitled "Loyalty and dedication of pharmacy staff in relation to evaluation and remuneration" deals with the issue of maintaining the satisfaction and loyalty of employees in pharmacy, specifically in pharmacy networks. It focuses on finding the relationship between satisfaction, loyalty and the form of management and remuneration. The qualitative questionnaire survey helps to find those aspects of maintaining loyalty and satisfaction that can be developed and strengthened by strategic management in such a professional sector.
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Healthy living in the context of the healthy city theory of the 21st century
Indrová, Gabriela ; Kotrla, Jakub (referee) ; Májek, Jan (advisor)
The bachelor thesis deals with analysis of the development of trends and forms of healthy living in a healthy city. It also deals with town and country planning and analysis of certain healthy city. The practical part comes from collected knowledge, interviews and questionnaires, in which the analysis is done of the current public spaces and all the other conditions of the city in order to evaluate the public spaces and offer opportunities for its improvement. The analysis and specific examples are applied to the town of Židlochovice. The final part combines the practical part and application of discovered aspects of a healthy city in the design of a block housing development of choosed brownfield in the city of Brno.
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Loyalty and dedication of employees in pharmacy in relation to evaluation and remuneration
Bittner, Josef ; Veteška, Jaroslav (advisor) ; Kříž, Jaroslav (referee)
(AJ): The work entitled "Loyalty and dedication of pharmacy staff in relation to evaluation and remuneration" deals with the issue of maintaining the satisfaction and loyalty of employees in pharmacy, specifically in pharmacy networks. It focuses on finding the relationship between satisfaction, loyalty and the form of management and remuneration. The qualitative questionnaire survey helps to find those aspects of maintaining loyalty and satisfaction that can be developed and strengthened by strategic management in such a professional sector.
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Influence of information technologies in Regional Scientific Library Liberec
Votočková, Marie ; Černá, Milena (advisor) ; Němečková, Lenka (referee)
(English) The thesis examines the influence of information and communication technologies on the automation of library management processes and services as well as their applications, with a key consideration of the environment of the District Scientific Library of the city of Liberec. The introductory chapters briefly describe the development of basic international standards for data processing and communication networks in the world. The following chapters deal with the implementation of automated library management systems and networks in the Czech Republic in the early '90s, including accompanying projects that formed an inseparable part of the development. The development of automated library management processes and services in the District Research Library of the city of Liberec from the 90s till the end of 2010 becomes the core subject hereby examined. This is closely related to the parameters of the selection and application of the library management system, including the specific features thereof, as well as its internal utilization by librarians and its utilization by external users. The external use of the library management system has been evaluated through a survey of the use of online information sources and services sought by and provided to registered users. Taking into account the...
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